Website Redesign and Branding

This project required a full redesign and refresh of a social media marketing agency and brand identity. While it served it’s purpose, the old website and branding was starting to outgrow itself as business was scaling.

And, I was up for the challenge!

To accomplish the updates, I first engaged in some preliminary research on my own to better understand how the old site was functioning and serving it’s users. It was through this research that I discovered this project was going to involve more than a WordPress theme swap! The entire brand needed some attention and fine tuning.  

So I pulled together the team and we began to build.

Everyone played a part in laying the foundation –taking inventory on the the brand’s past, present and future state. Everything from content to keywords to competitive analysis was covered. This allowed us to understand our position in the market and the steps we’d need to take next.

Together, we achieved new branding complete with updates to the logo and color palette as well as the establishment of the company’s 1st ever brand guide. This exercise enabled the team to redefine the company’s purpose statement and service offerings.

The website refresh was finally ready to happen.

To launch the new site, I worked closely with the leadership team and our developer to write content and provide direction. The new site is fully responsive and provides optimal viewing across multiple platforms.

Skills used to complete this project:

  • Strategy and planning
  • Project management
  • Research and analysis
  • Leadership
  • Creative direction
  • Writing
  • Virtual collaboration 
  • Proactive questioning

Samples of work for this project available upon request: emilysmayy@gmail.com.