B2B Tech Social Launch Campaign

This project was a part of a larger initiative to rebrand the entire worldwide commerce unit at IBM. The social strategy played a critical role in making the transition known --informing and educating clients and prospects across Twitter, Facebook and LinkedIn channels. The announcement was to take place during World of Watson in Las Vegas … Continue reading B2B Tech Social Launch Campaign

Award Winning Social Media Campaign

This project called for a unique combination of organization and creative direction to support a client’s social media campaign at the 2018 World Economic Forum. The caveat? Time. We had about a month to put together the creative assets to support the event campaign. Being the organized creative that I am, I rose to the … Continue reading Award Winning Social Media Campaign